Post by pinkID on May 8, 2007 21:46:45 GMT -4
A must read on follow-up calls for the "Look Book" mailing, by Barbara Whitaker:
Script: “Hi Mary, this is Barbara Whitaker with Mary Kay Cosmetic, have you got a minute? I have sent another mailing and I just wanted to make sure you received the new Look Book. Remember, I send it third class and the Post Office does not forward it so I need to just make sure you are at the same address. Did you get it? Do I still have your address correct?” Wait for an answer, sometimes they laugh and say; “yes I am still here, I’m not going anywhere.”
Then I say; “Have you had a chance to look at the book yet?” If they say no, I say; “would you mind getting it out I have something exciting to share with you about it. Turn to page____(where the sample is) and check out the sample of the ______(what ever is there). Some of my customers have missed it and I didn’t want that to happen to you.” At this time I share some information about the product that is featured in the sample.
If they are not home I hang up and call again. After calling three times and still not reaching them I leave a message and ask them to call me. If they do not call me I still keep calling until I reach them.
I find Saturday late afternoon and early evening is the best time to call from 4-8 on Saturdays. I find more people at home at that time on one night than I find at home all week calling every night from 6-9.
Notes:
Ask for referrals indicating I am building my business/ moving into management, etc.
Update phone, address, email.
Remind free gift thru _______.
On #3 thru #5, basically start with the first & moving on to the others if those don't work.
Script: “Hi Mary, this is Barbara Whitaker with Mary Kay Cosmetic, have you got a minute? I have sent another mailing and I just wanted to make sure you received the new Look Book. Remember, I send it third class and the Post Office does not forward it so I need to just make sure you are at the same address. Did you get it? Do I still have your address correct?” Wait for an answer, sometimes they laugh and say; “yes I am still here, I’m not going anywhere.”
Then I say; “Have you had a chance to look at the book yet?” If they say no, I say; “would you mind getting it out I have something exciting to share with you about it. Turn to page____(where the sample is) and check out the sample of the ______(what ever is there). Some of my customers have missed it and I didn’t want that to happen to you.” At this time I share some information about the product that is featured in the sample.
If they are not home I hang up and call again. After calling three times and still not reaching them I leave a message and ask them to call me. If they do not call me I still keep calling until I reach them.
I find Saturday late afternoon and early evening is the best time to call from 4-8 on Saturdays. I find more people at home at that time on one night than I find at home all week calling every night from 6-9.
Notes:
- Check on their current products, review time since ordered skin care
- Received Look book? Tried sample?
- Did she see the 4 models in the center? Did she have a favorite? Could she be a model for Tuesday's mingle? (showing new holiday prods.) If not Tues, the following week or set up a time to get together to try a new look.
- Another option ~Book a Class?
- Go see appt. to show new products?
Ask for referrals indicating I am building my business/ moving into management, etc.
Update phone, address, email.
Remind free gift thru _______.
On #3 thru #5, basically start with the first & moving on to the others if those don't work.